Growth Marketing Operations

Growth Marketing Ops Contractor

Part time (20 – 25 hours/week)

As a Growth Marketing Ops Contractor, you will play a key role in executing and analyzing marketing campaigns, managing our marketing technology stack, and ensuring data accuracy to help us reach employers and demonstrate how the company is improving employer-led health benefits. This is an exciting part-time opportunity for a data-driven marketer looking to make a significant impact in a fast-paced, mission-oriented company.

Key Responsibilities:

Digital Campaigns

Maintain B2B campaigns on LinkedIn and Demandbase
- Linkedin - set up CAPI (conversion CRM)
- Launch new campaigns as needed
- Maintain BvA
SEM campaign research & buildout - our keywords + competitor
- Fix conversion tracking with Google Ads
Set up programmatic video/Youtube campaigns when ready
Work with brand team to create updated resource hub for past webinars, events, assets

Marketing Ops - Hubspot

Audit current instance and make update recommendations
Assist client marketing with list build & contact cleanup
Update hubspot/Salesforce field sync
Update nurture sequence
Data backfill and process improvements (get rid of old contacts, field consolidation)
Audit and improve inbound lead flow

Reporting

Maintain monthly reporting - pipeline influence, CVR lift (retrospective)
- Audit current process and make suggestions on automation
Evolve field marketing campaign ROI framework
Identify areas of opportunities for annual retrospective
- Current inbound lead flow

Marketing Ops - GA4 + GTM

Audit current tracking events on GA4
Audit Google Tag Manager
Create dashboard to understand web traffic

Qualifications:

Fluency with major B2B advertising platforms (e.g., LinkedIn Ads, Google Ads).
Extensive experience working with HubSpot for marketing automation and CRM activities.
Technical expertise in Google Analytics (GA4) and Google Tag Manager.

Compensation: $60.00 - $85.00 per hour