Marketing Communications Manager
Our client is an emerging spine and orthopedic biologics company headquartered in
Boca Raton, FL, built around a next-generation cortical fiber platform that is redefining
bone-healing technology. We are seeking a hands-on Marketing Communications
Manager who can translate complex procedural and clinical science into compelling,
FDA-compliant content across surgeon, distributor, and patient-facing channels.
This is not a generalist marketing role. The ideal candidate has deep familiarity with
spine, SI joint fusion, lumbar biologics, or cervical procedures; understands how
surgeons consume clinical information; and has built the full spectrum of medical device
marcom deliverables — from surgical technique guides to trade show booth copy to
regulatory-reviewed promotional decks.
You will report to the Director of Marketing and work in close coordination with the
Director of Clinical Education, the VP of International Sales, and the field distributor
network.
Reports To
Director of Marketing
Travel
~15–20% (trade shows, field)
Experience
5–7 years (med device req.)
Location
Boca Raton, FL (on-site)
Education
Bachelor's req.; MBA/MS a plus
Focus Areas
Spine, SI Joint, Lumbar Biologics

What You Will Own
The following represents the primary deliverable categories this role is accountable for
producing, managing, and maintaining:
Clinical Surgeon-Facing Content

 Surgical technique guides and step-by-step procedural brochures
 Clinical evidence summaries, white paper abstracts, and reprint packaging
 Mechanism-of-action (MOA) videos — scripting, vendor direction, and post-
production review
 KOL and surgeon case study writeups in collaboration with the Clinical Education
team
 IRB/study patient recruitment materials (MLR-reviewed)
 Procedure-centric content framing the clinical problem, not just the product
Sales Enablement & Distributor Channel Tools
 Full product launch kits (typically 8–12 component packages per product area)
 Distributor sales decks, leave-behinds, and territory-level promotional materials
 Competitive comparison matrices, properly framed within FDA promotional
guidance
 Objection-handling one-pagers for field reps
 Training materials and onboarding content for new distributors
 Co-branded materials with distributor partners (compliant versions)
Digital & Web Content
 Procedure-area landing pages and website copy in partnership with web/design
vendors
 HCP-targeted email campaigns and nurture sequences
 LinkedIn and social content calendar within FDA guardrails
 SEO-oriented clinical content in plain language
Trade Show & Event Materials
 Booth design briefs, panel copy, and signage for NASS, ORS, SMISS, and
regional meetings
 Symposium and surgeon dinner event collateral
 Speaker slide decks for KOL faculty programs (MLR-reviewed)
 Post-show follow-up content packages for field reps
Regulatory-Adjacent & MLR Process

 Submission packages for Medical-Legal-Regulatory (MLR) review of promotional
materials
 Claims substantiation matrices linking promotional statements to cleared
indications and clinical data
 510(k) summary layperson narrative support as needed
 Version control and archiving of all approved promotional materials per SOP
Key Responsibilities
 Develop and execute integrated marcom plans aligned with procedure-area
commercial priorities (OsteoFlo HydroFiber, SI joint, lumbar, cervical)
 Own end-to-end production of all clinical, sales enablement, and digital content
— from brief through MLR approval to field distribution
 Manage external agency, design, print, and video production vendor
relationships; own budgets and timelines
 Maintain a compliant promotional material library with version control and
expiration tracking
 Partner with the Director of Clinical Education to ensure procedural accuracy and
surgeon-appropriate tone in all clinical assets
 Partner with the VP of International Sales to develop region-specific materials
compliant with local regulatory frameworks
 Support product launch planning including launch kit development, field training
content, and go-to-market messaging
 Coordinate logistics and materials for trade shows, symposia, and company
events
 Monitor competitive messaging across Medtronic, Stryker, NuVasive, and
emerging biologics players; brief leadership on shifts
 Track and report on content performance, campaign metrics, and field adoption
of marcom tools
Required Skills & Competencies
Medical Device Marketing — Hard Skills
 Proficiency in Adobe Creative Suite: InDesign (print layout), Illustrator (graphics),
and Acrobat Pro (PDF review and annotation)

 Working knowledge of 21 CFR Part 801, FDA promotional guidance for devices,
and off-label communication guardrails
 Demonstrated experience navigating a Medical-Legal-Regulatory (MLR) review
workflow
 Clinical claims substantiation — ability to read a clinical abstract and determine
what is and is not a supportable promotional claim
 Video production coordination: script development, directing production vendors,
reviewing cuts for compliance and accuracy
 CRM/marketing automation familiarity (HubSpot, Salesforce Marketing Cloud, or
equivalent)
 Website CMS experience (WordPress, Webflow, or similar) for content updates
and landing page builds
 Canva or equivalent for rapid-cycle field collateral production
 Project management tools (Asana, Monday.com, or similar) for deadline and
deliverable tracking
Medical & Scientific Literacy
 Medical writing aptitude: ability to read and distill peer-reviewed literature, clinical
study summaries, and 510(k) data
 Familiarity with spine anatomy, common procedures (TLIF, PLIF, ALIF, SI joint
fusion, vertebral body replacement), and the biologics continuum (autograft,
allograft, DBM, synthetic)
 Understanding of the surgical decision workflow — how surgeons evaluate new
products and what clinical evidence they need to change behavior
Qualifications
Required
 Bachelors degree in Marketing, Communications, Life Sciences, or a related field
 5–7 years of marketing communications experience in the medical device or
biologics industry — required, not preferred
 Demonstrated experience delivering a full product launch, including surgeon-
facing and sales enablement assets
 Proven track record working with independent distributor channels (not just a
direct sales force)
 Strong FDA promotional compliance foundation — able to identify a compliance
issue without needing Legal to flag it first
 Portfolio of medical device marcom deliverables available for review (surgical
technique guides, sales decks, event materials, digital content)
Our client offers a competitive compensation package including health insurance,
401(k), and paid time off.
Compensation Range
$116,000 / $130,000 Annual Salary + Benefits
401K, Health, Vision, Dental Insurance and paid time off.

Please email resume to : Sheila@mykeystaff.com

#KT