Marketing Manager

Marketing Manager: Content & Customer Engagement
Location: Roanoke, VA (Onsite)
Type: Direct Hire
Pay Range: $70,000 - $80,000/year
Benefits Package:

401(k) with company match after 6 months of employment
3 weeks of vacation starting upon hire
10 paid holidays annually
1 floating holiday per year
Health benefits fully covered if enrolled in both:
- Wellness Program (complete an exercise plan to receive 50% off benefit costs)
- No Tobacco Use Program (qualify for an additional 50% off benefit costs)

Position Overview:

The Marketing Manager will lead the creation and execution of customer-facing content, digital engagement, and sales enablement tools. This role is critical in driving brand presence, supporting revenue growth, and improving customer experience through targeted marketing initiatives.

Key Responsibilities:

Customer-Facing Marketing & Sales Enablement

Create and manage weekly email campaigns (content creation and execution)
Plan and schedule weekly social media posts
Develop monthly sales tools:
- Netsuite email templates
- Event booth materials
- Patient-facing flyers
Coordinate and write hold message scripts
Produce piggybacks and direct mail materials

Digital Presence & Advertising

Manage website landing pages and banner ads for lead generation
Oversee SEO strategy and monitor performance
Optimize and manage PPC (pay-per-click) campaigns

Marketing Analytics & Attribution

Track performance of email marketing and social campaigns:
- Open rates
- CTR (Click-Through Rate)
- Conversions to sales
Monitor social media engagement and lead generation metrics
Attribute marketing-driven revenue from mailers, flyers, and sales tools
Analyze trends to adjust content strategies accordingly

Voice of the Customer

Review customer surveys monthly
Incorporate customer feedback into marketing initiatives

FMX Marketing Content

Support sales enablement needs
Maintain website updates for SEO/PPC
Manage catalogs and print forms

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