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HARRY'S COMMENTS: In their search for a world-class Director of Ecommerce Marketplaces, we are working with a leading supplier of quality tools to major retailers and distributors throughout North America and internationally.

NOTE: The client greatly prefers an onsite candidate (relocation provided), but will also consider hybrid or virtual. Regardless, some travel to headquarters will be needed, especially during the first 60 days. Let's discuss.

This company has been around since 1971 and is based on the west coast. Over the past 50+ years, it has grown into one of the leading suppliers of professional-grade tools for the automotive market. You’ll find their products in the hands of do-it-yourselfers, car enthusiasts, and professionals across North America. From hand tools like sockets and wrenches to specialty tools, grease guns, and hydraulic accessories, the firm offers more than 4,500 SKUs in its catalog.

They’ve built a team of industry experts, from engineers and marketers to a customer service department that still believes in answering the phone when you call (between 6:00 AM and 5:00 PM Pacific time). The company operates out of a large distribution center in located just 20 minutes from one of the busiest ports in North America. That gives them an edge when it comes to sourcing product globally and responding quickly to changes in customer demand.

Traditionally, the client has focused on selling to major retailers and distributors. But now they’re shifting into high gear with ecommerce. Even with a limited team, they’ve already reached $10 million in Amazon sales using just a small part of their catalog. Now they’re ready to take it to the next level—and they’re hiring the person to lead that charge.

The company is hiring a Director of Ecommerce Marketplaces to take full ownership of its Amazon and Walmart businesses. This is a high-impact, high-visibility role reporting directly to the CEO. Right now, ecommerce makes up about 5–8% of total company revenue, but there’s strong belief that number can grow significantly with the right person leading the effort.

This person will manage and grow a $10M+ marketplace business across multiple platforms. That includes developing a strategy, running performance ads, optimizing product listings, and overseeing the digital shelf. It also means working with internal teams—from supply chain and finance to marketing and operations—to make sure everything from inventory to promotions is aligned and effective.

The company sells over 4,500 items online, but right now, most sales come from just 350 SKUs. The opportunity? Unlock the rest of the catalog, grow share of voice on Amazon and Walmart, and build a long-term flywheel that drives repeat customers and profitable growth.

It’s a leadership position where you’ll be expected to think like an owner. You’ll monitor the P&L, make smart decisions about where to invest ad dollars, and adjust pricing, content, and promotions based on performance data. You’ll also help the company think about growth levers like launching Amazon exclusives, shifting between 1P and 3P, and testing a possible “fighter brand” strategy to compete with low-cost sellers without hurting brick-and-mortar partnerships.

You’ll be supported by a small but growing internal digital team, outside agencies, and a CEO who’s deeply involved and invested in ecommerce success. But you’ll need to bring the know-how, vision, and drive to push the business forward.

This company is at a powerful turning point: It has a great product catalog, strong retail relationships, global sourcing capabilities, and excellent customer service. But it’s early in its ecommerce journey. The leadership team knows the path forward will require a smart, analytical, and entrepreneurial expert who understands marketplaces inside and out.

They’ve already made important investments—adding a PIM system (Salsify), expanding content creation, building a stronger brand presence, and beginning to test social media. With this growth, the company want to bring a strong ecommerce skill set in-house to guide the strategy, execute with excellence, and scale results.

This is your chance to step into a role with real ownership, working on a marketplace business with meaningful revenue and room to grow. The team is open to remote, hybrid, or relocated candidates—but some travel to headquarters will be needed, especially during the first 60 days.

If you’re someone who knows how to grow marketplace businesses, understands the math behind ACoS and contribution margin, and can move quickly from idea to action, this could be the best next step in your career.

This company has the history, the people, the products, and the logistics to be a major player in its category. What it needs now is someone to lead ecommerce growth with clarity and confidence. The Marketplace Director will be responsible for scaling a $10M+ Amazon/Walmart business, unlocking catalog value, building a brand online, and improving profitability.

It’s a big role with lots of autonomy and even more upside. If you love ecommerce, enjoy solving complex problems, and want to help a legacy brand write its next chapter online—this is the opportunity.

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...

1. The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.
3. What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

• Develop and implement strategies for product placement, pricing, and promotions across ecommerce platforms to enhance visibility and drive sales growth.
• Identify and evaluate new marketplace opportunities that align with company objectives and product offerings.

• Lead initiatives to build brand presence on Amazon and Walmart through enhanced content, A+ Content, brand stores, and other marketplace tools.
• Develop and execute strategies for product launches, brand campaigns, and promotions to increase customer engagement and retention.
• Use data-driven insights to enhance product offerings, identify trends, and refine brand positioning within each marketplace.

• Oversee product listings to ensure accuracy, completeness, and compliance with marketplace guidelines.
• Ensure all listings comply with marketplace rules, including tax policies and product restrictions.
• Build and maintain strong relationships with marketplace account managers to stay informed about new features and opportunities.
• Collaborate with digital marketing and product teams to optimize product titles, descriptions, and images, ensuring listings feature high-quality content, SEO keywords, and competitive pricing to maximize search visibility and conversion rates.

• Regularly analyze key performance metrics, including conversion rates, sales trends, and customer reviews, to make data-driven decisions that achieve sales targets and improve ROI.
• Conduct competitive analysis to monitor competitor activity and market trends on Amazon and Walmart, adjusting strategies as needed to capitalize on opportunities and mitigate threats.

• Work closely with the supply chain and logistics teams to manage inventory levels, prevent stockouts, and ensure timely fulfillment of orders.
• Collaborate with customer service to resolve issues related to shipping, returns, and refunds.

• Oversee and optimize advertising campaigns on Amazon and Walmart, including Sponsored Ads, DSP, and other relevant ad platforms, to drive traffic and increase sales.
• Analyze campaign effectiveness to adjust ad spending and improve ROI.
• Manage third-party vendor activities that support account management and advertising efforts.

• Bachelor’s degree in business, Ecommerce, or related field.
• 3+ years of experience managing marketplaces, with a strong track record in brand building and growth.
• Proven expertise in various Marketplace, including listing management, advertising, and analytics. Must have Amazon and/or Walmart platform expertise.
• Strong analytical skills and experience with ecommerce analytics tools; proficiency with Excel/Google Sheets.
• Excellent understanding of ecommerce SEO, PPC, and content strategies.
• Strong organizational, project management, and communication skills.
• Ability to work independently, in a matrix environment, handle multiple projects, and prioritize effectively in a fast-paced environment.

• Familiarity with other marketplaces and ecommerce platforms.
• Experience with data analytics tools such as Amazon Brand Analytics, Helium 10, or Jungle Scout.
• Previous experience with direct-to-consumer brand growth and customer engagement strategies.