Senior Digital Marketing Manager, Optimization/Personalization

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Senior Digital Marketing Manager, Optimization/Personalization

Job Description:

Senior Digital Marketing Manager, Optimization/Personalization (Contractor)
Pay Rate: $74.19/hour
Location: Pleasanton, CA

About the Team

Our Web Transformation team runs website optimization and personalization. We are a US-based, globally operating, award-winning, high-performance team, and we truly look forward to collaborating with you to lead all aspects of the day-to-day management, operations, and communications of the website optimization program.

About the Role

This is an exciting opportunity for a savvy digital marketer with experience in Digital Optimization (CRO, A/B testing, segmentation, audience targeting, web personalization). This role requires a deep understanding of Adobe Target, front-end development skills, and a passion for data-driven decision-making.
The Digital Optimization Manager will support the North America regional optimization team in planning and developing A/B tests, multivariate tests, and personalization campaigns. You'll help optimize digital objectives by leveraging cross-channel data and insights. The role requires tailoring content and experiences to user preferences, and hands-on technical development using HTML, JavaScript, CSS, and related tools.
This individual will also partner closely with Digital Marketing, Regional Marketing, Demand Generation, Marketing Technology, Ad-Tech, Content Marketing, Creative Services, and Marketing Strategy & Operations teams. The ideal candidate is proactive, collaborative, and thrives in fast-paced environments.

Responsibilities

Continuously assess and enhance website performance, user experience, and conversion rates.
Ideate, create, and maintain Adobe Target activities (A/B tests, multivariate tests, personalized experiences).
Develop and maintain custom Adobe Target code, including Web SDK and other libraries.
Integrate Adobe Target with marketing technologies like Adobe Analytics, Launch, and CDP.
Collaborate with Marketing Technology, Analysts, and Designers to execute personalized and testing initiatives.
Enhance user engagement and drive business growth via tailored experiences.
Stay current on Adobe Target features and optimization best practices.
Document Adobe Target implementations and processes.
Contribute to the development of a scalable testing and personalization framework.
Participate in code reviews to ensure quality.
Plan and execute tests to optimize landing pages, CTAs, layouts, and content.
Leverage analytics and usability findings to prioritize test opportunities.
Organize and communicate test results effectively.
Maintain a testing and personalization campaign roadmap supporting Adaptive Planning.
Work across Marketing to implement optimization campaigns.
Scale optimization programs regionally, including localization coordination.
Serve as a subject matter expert on experimental design, success metrics, and test durations.
Execute and monitor optimization campaigns, share findings, and recommend next steps.
Support optimization operations including planning, idea intake, testing, reporting, and forecasting.

Basic Qualifications

3–6 years of experience in Digital Marketing and Optimization.
3+ years of front-end development experience (HTML, CSS, JavaScript).
2+ years of hands-on Adobe Target experience (implementation, configuration, analysis).
Strong proficiency in Adobe Target features (visual experience composer, automated testing, AI/ML).
Deep understanding of HTML/CSS/JavaScript and frameworks like React, Angular, or Vue.js.
Functional experience with Adobe Optimization tools (Target, Analytics, CDP, Experience Manager) or comparable technologies.

Other Qualifications

Understanding of behavioral analytics tools (e.g., ContentSquare, Hotjar).
Strong analytical skills and the ability to synthesize data into actionable insights.
Ability to manage multiple tests and projects simultaneously.
Comfortable with KPIs, data-driven decision-making, and strategic thinking.
Effective multitasker with the ability to meet deadlines in a dynamic environment.
Familiarity with Jira and Workfront is a plus.