Business Development Representative (BDR)

Location- Shelby, NC 

Pay-$24/HR

Key Responsibilities

Pipeline Generation & Outreach

· Research, identify, and prioritize target accounts that align with established ideal customer profiles.

· Develop and maintain targeted prospect lists while executing structured outbound sequences tailored to industry, role, and organizational needs.

· Conduct professional outreach via email, phone, LinkedIn to HR, Total Rewards, People Operations, Safety, Operations, and Culture leaders.

· Clearly articulate the value of C.A. Short’s recognition and engagement solutions to generate interest and support early-stage pipeline development.

Discovery & Qualification

· Develop a strong understanding of the goals, challenges, and operational needs of HR, Safety, and Operations leaders.

· Conduct initial discovery conversations to identify key pain points related to retention, culture, engagement, recognition, and overall employee experience.

· Assess how milestones, rewards, peer recognition, and engagement platforms integrate within a prospect’s existing HR technology ecosystem.

· Qualify opportunities using a standardized framework to ensure alignment with business criteria and readiness for next steps.

· Coordinate with National Account Managers to schedule high-quality introductory calls and product demonstrations.

· Participate in scheduled demos to support the conversation, identify prospect needs, and ensure a smooth handoff.

Collaboration & Strategic Alignment

· Partner with Marketing to provide feedback on campaign performance, messaging effectiveness, and lead quality.

· Share relevant market insights, competitive intelligence, and prospect feedback to inform product positioning and strategic decision-making.

· Collaborate with Sales and Sales Leadership to support pipeline growth, refine outbound methodologies, and improve conversion rates.

· Represent the organization with professionalism, integrity, and a client-focused approach.

Tools, Processes & Reporting

· Maintain accurate and up-to-date records within the organization’s CRM platform.

· Utilize sales engagement tools such as Apollo, Nooks, and LinkedIn Sales Navigator to support efficient and consistent outreach efforts.

· Monitor and report on outreach metrics, including calls, emails, conversations, and meetings booked, while upholding a strong focus on quality interactions.

· Document all prospecting, qualification, and meeting activity in accordance with established sales processes and organizational standards.

Required Skills and Qualifications

· Strong communication skills in writing and speaking.

· Comfortable making outbound calls and creating personalized outreach.

· Coachable, with a desire to learn and grow in sales.

· Organized, detail oriented, and consistent with follow up.

· Ability to handle objections, stay positive, and keep conversations moving.

· Basic understanding of CRM and sales engagement tools.

· Ability to work independently and as part of a team.

What Success Looks Like

· Consistent achievement of activity and meeting goals.

· High quality conversations rooted in curiosity and value.

· Accurate documentation and clean handoffs to Account Executives.

· Positive feedback from prospects and internal teams.

· Reliable and growing pipeline contribution each month.